Gold: The Investment We Already Own

Let’s talk about an investment that most of us already have—gold. Maybe it’s a ring from your grandmother, a necklace from a milestone birthday, or a bracelet you picked up on a trip. Jewelry isn’t just sentimental; it’s tangible, wearable wealth. And in uncertain economic times, that means something.

With inflation, political shifts, and the usual post-election jitters, the price of gold has been riding a rollercoaster. Lately, we've seen prices climb and dip, sometimes unpredictably. Personally, I do think gold will continue to rise over time—but not at the dramatic pace we saw in the past year. That kind of surge was exceptional.

Just the other day, I sold a necklace in the shop that had been sitting since last year. I hadn't updated the price tag, and the customer walked away paying less than the current gold value for a stunning piece. Crazy, right?

This is exactly why vintage gold is such a smart buy. When you buy vintage jewelry, you’re often getting a deal that new pieces just can’t match. Why? Because someone else already covered the cost of the labor, the stones, and those hefty markups. When you buy vintage, you’re buying the gold—and only the gold, essentially. That’s a win.

Of course, there’s never a “perfect” time to invest in gold—just like there’s no perfect time for any decision. Trends and research can only take you so far. At the end of the day, it comes down to making informed choices that feel right for you.

My two cents? I believe $5,000 CAD per ounce will become the new normal for gold, but it may take until the end of 2026 to get there—with a few bumps along the way. For reference, as of May 15, 2025, gold is sitting at $4,510 per ounce.

So, do your diligence, stay informed, and most importantly, invest in quality pieces that bring you joy! 

Have a fantastic long weekend! 

Jess